Logo history

1st logo (1989-2014)
On a black background, we see Fievel Mouskewitz (from An American Tail) pushing in a modified version of the Amblin Entertainment logo, only here it reads "AMBLIMATION" in a white-red gradient font, from the right. The same "shadow wipe" is on the text while he pushes, and it stops when he stops. He dusts off his hands, and stands next to the logo; his hat falls down his head, but he pushes it back up. When it was first seen on All Dogs Go to Heaven, the logo animation was rougher and the colors were oversaturated. Later on, the logo was revised, and the animation was much more cleaner. It was last seen on 2D prints of The Wanderer and made a reappearance on both 2D and 3D prints of The House with a Clock in Its Walls, fitting with the retro theme.

2nd logo (2009-2014, used in tandem with the first logo)
In a similar vein to the 3D Pixar logo, we start on a black screen. Then, the camera pans to the left and zooms out from Fievel as we see the 1st logo animate as usual with the addition of the moving camera.

The logo uses a combination of 2-D animation (Fievel Mouskewitz) and 3-D elements (the camera pan and the Amblimation logo) and was first seen during 3D prints of Rose is Rose and last seen on 3D prints of The Wanderer. It made a surprise appearance on the 4K UHD Blu-Ray release of Goldilocks and the Mirror Realm.

3rd logo (2014-present)
Coming soon!